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Privacy Policy


This privacy policy sets out how The Happy Hive uses and protects any information that you give The Happy Hive when you use this website. The Happy Hive is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Happy Hive may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

We collect, use and are responsible for certain personal information about you. When we do so we are regulated by data protection laws, including the Data Protection Act 2018 (‘Data Protection Legislation’) which applies across the United Kingdom and complements the European Union‘s General Data Protection Regulation. We are responsible as ‘controller’ of that personal information for the purposes of those laws. (‘Site’) and the are operated by The Happy Hive and run by Victoria Staffurth. We collect information that you provide to us by filling in forms on our Site or our Etsy shop. This includes information provided at the time of registering to use our Site and Shop (where applicable), subscribing to our services (where applicable), ordering products through our Site and Shop, personalising our Site and Shop with your preferences, posting material or requesting further services.


We may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.



We keep details of the transactions you make through our Site and Shop and the fulfilment of orders. This includes payment details, your name, billing and postal addresses, the items you ordered and your email and telephone number.If you checkout as a guest we will store your order details; name, email address, billing and shipping address, order details and payment method.We collect details of your visits to our Site and Shop including, but not limited to, if applicable which URL you used to get to our Site, searches you make, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access. We collect these details to better understand how our customers arrive on and use our Site and Shop and enable us to improve them.If you purchase a Gift Card the details of both the sender (you) and the recipient (if applicable) are stored in your order history.


We use a third-party supplier, Stripe, to provide our payment gateway and to record our order fulfilment. This includes name, billing and shipping address and order amount which will check if your payment passes fraud security.All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology.


We use Royalmail to fulfil our order delivery. We pass your name and postal address plus order value (for insurance purposes) to Royalmail so that they can track and deliver your parcel.


If you are logged into your account whilst on the Site, the Site will track purchase choices made and record them in your ‘My Account’ order history. These choices are then fed into our cloud based predictive intelligence engine which in turn will suggest other related products that may compliment and add value to your existing purchase choices, known as personalised sorting rules or product recommendations. If you create a wish list on the Site, these details will be stored in your account profile on the Site. These will not be made public unless you specifically choose to do this in the wish list settings if available.Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Although kept on your account, your password is not visible to us.


We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.


Our Site and shop track and gather data using a third-party app by Google called Google Analytics. This stores information anonymously on Google’s servers. It gathers information such as a visitor’s country of origin, the device used, pages visited and basket value. We use these stats to identify any pinch points for our customer journeys and then use it to improve their journey through our Site and shop. These statistics help us to identify the most common devices used to visit our Site and shop, so we can target specific roadmap improvements for those commonly used platforms (mobile, iPad etc.). Google Analytics only reflects the code update being applied to anonymize your IP address therefore the user’s identity cannot be tracked back to their online account details.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our cookies collect two types of information:

• “personally identifiable” information (meaning it can be used to specifically identify you); or
• “non-personally identifiable” information (meaning it relates to you but can’t be used to specifically identify you i.e. anonymous data like your unique customer number).


In this policy, when we explain the different information, we collect about you, we aim to confirm if it is personally identifiable or non-personally identifiable information.

The simplest way to explain the specific information we collect about you is to look at every different point of interaction you may have with The Happy Hive, as we collect different information at different points in your user or customer journey.

These interaction points include the following:

   Action                                     Information Collected    Direct Data/System Data   Personally Identifiable Information 
  Browsing our website   Cookies track your IP address, location, the type of device you’re using and the browser you’re using; the date and time of your visit, the pages of the site you visit and how long you spend on those pages. It doesnt matter whtether you are logged in or not.          System Data   No
  Registering for an account   You submit you name, an email address and a password, to register for an account.   Direct Data   Yes
  Saving an item to your wishlist   The product wishlist is recorded.  Direct Data   Yes
  Logging into your account once registered   You will need to submit your email address and password in order to login to the correct account.  Direct Data   Yes
  Making a purchase (including adding/removing items from your basket   Adding and removing items from your shopping basket, or updating the quantity of an item in the basket requires a direct button click action by you. Cookies track this so that items remain in your basket as you navigate the website, or so that if you leave the website before checking out the items are still in your basket when you next login.  When you proceed to checkout you will need to choose a delivery option. You’ll also need to submit an invoicing address, a delivery address and credit/debit card details depending on your chosen payment method.   Direct Data   Yes
  Contacting Customer Care    When you contact Customer Service, they will need to verify that you are the account holder to prevent fraudulent activity. In order for them to verify who you are, they will need to ask you questions related to your account that personally identify you. Information about your query may also be recorded so that we can research into the matter in order to provide a solution.  Direct Data   Yes
  Contacting us on Social Media When you contact us on social media we can view the profile information you have chosen to share. This can be restricted by updating your privacy settings on the platform itself. If you ask us a question about your order, we may ask you for your email address and order number so that we can verify who we are speaking with before revealing any information about the order in question.  Direct Data   Yes
  Clicking The Happy Hive banners and hyperlinks generated from our paid advertising   If you view or click on emails that we have sent you, or on banners, hyperlinks or plugins we have placed on our website or other websites, both the fact that you have done so, as well as the address of the site you were on when you did so, is Directly Provided Data that we will record. We will use this information to track and analyse how successful those emails, banners, hyperlinks or plugins are in engaging with you.   System Data   No


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 2018. A small fee will be payable. If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Updating your personal information:

To update your personal information please contact us at You can request to amend your personal information controlled by us regarding your profile at any time.

Updating your marketing preferences:

If you have opted in to receiving our newsletter, from time to time we will send you information via email or post regarding our products and services that we think may be of interest to you such as exclusive offers. You can opt-out of receiving marketing communications from us at any time. 

To unsubscribe from our email marketing, please do one of the following: 

  • Clicking on the “unsubscribe” link in any email communications which we might send you.
  • Email us at

Please note that it may take a few days for all our systems to update and you may receive a small number of emails from us while we process your request.

Requesting erasure of your personal data:

If you wish to have all data erased, please email us to request the form for you to complete and return to us. Please note that we are required by HMRC to keep records of any transactions for a period of 8 years so we will retain archived copies of your information for this purpose.


If you have any questions or feedback about this statement, or if you would like us to stop processing your information or make a change or amendment to the information we hold about you, please do not hesitate to contact our Customer Care team, who will be happy to help.

Office Opening Hours
Monday – Friday: 9-5pm
9 Fairwater rd, Cardiff CF5 2LD

Phone: 07708901910